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Est. 2000 · Bangkok

The definitive English-language resource for Thai graphic design.

ThaiGraph documents the fonts, colors, patterns, designers, and studios that make up Thailand’s visual culture — from the 168-color Thaitone system to the loopless type revolution and the $44.5 billion creative economy. Every entry is researched, sourced, and freely accessible. No paywalls, no stock photography, no AI filler. Read the editorial standards →

  • 26years documenting Thai design
  • 168Thaitone colors
  • 500+Thai fonts catalogued
  • $44.5BThai creative economy
Lai Kanok gold-leaf flame motif on deep red lacquer
Lai Kanok — the flame motif. 23.75-karat gold leaf on lacquer.

Nine pillars of Thai design, one resource.

Thai graphic design has no comparable English-language authority — the gap between the size of Thailand’s creative industries and the quality of English documentation is among the widest in any design sub-niche. ThaiGraph fills that gap. Each pillar is curated, sourced, and continuously updated.

Colors

The Thaitone system at a glance.

Twelve representative Thaitone colors. The full system documents 168 traditional Thai colors with HEX, RGB, CMYK, and cultural context. Browse the complete 168-color Thaitone catalogue → Or build a shareable palette with the Thai color palette generator.

Patterns

Traditional motifs, construction rules, free vectors.

From Lai Kanok to Kinnari to Naga. Each pattern page documents origin, construction, cultural meaning, and modern usage. Explore every Thai ornamental pattern → Free SVG vectors at pattern downloads.

Fonts

Four fonts every Thai designer knows.

The ThaiGraph directory catalogues 500+ Thai fonts with verified licenses, designer credits, and weight inventories. Browse the full Thai font directory → For background on looped vs loopless letterforms, read the Thai typography pillar guide.

Designers

Working Thai graphic designers, profiled.

Editorial profiles of Thai type, branding, packaging, illustration, UI, and motion designers — independent, ad-free, no paid placement. Browse every Thai designer profile → Or jump to the studios that hire them.

Industry Intelligence

Salary data, event calendars, and trend reports.

The Thai creative economy is worth $44.5B and employs ~990,000 people, but credible English-language reporting is scarce. ThaiGraph publishes the data others won’t. See every industry report →

Tutorials & Guides

Hands-on Thai design tutorials.

Tutorials for Photoshop, Illustrator, and Figma plus long-form pillar guides on Thai typography and branding — written by Thai-trained designers, reviewed for cultural accuracy. Read every tutorial →

Inspiration

Curated galleries of real Thai work.

Posters, branding, packaging, typography, illustration, and logos — every entry credited, dated, and sourced. Browse every inspiration gallery →

Every stat is cited. Every font is credited. Every image is real.

Design resources online are drowning in AI slop — vague “experts say” statistics, stock photography pretending to be Thai, and fonts uploaded without designer credit. ThaiGraph is built the opposite way. Every claim on this site names the primary source with a published date. Every font entry credits the foundry and designer. Every image either shows a real Thai design artifact or is labelled as an illustration.

Read the editorial standards → · Frequently asked questions · Latest from the blog

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