Est. 2000 · Bangkok
The definitive English-language resource for Thai graphic design.
ThaiGraph documents the fonts, colors, patterns, designers, and studios that make up Thailand’s visual culture — from the 168-color Thaitone system to the loopless type revolution and the $44.5 billion creative economy. Every entry is researched, sourced, and freely accessible. No paywalls, no stock photography, no AI filler. Read the editorial standards →
- 26years documenting Thai design
- 168Thaitone colors
- 500+Thai fonts catalogued
- $44.5BThai creative economy
Nine pillars of Thai design, one resource.
Thai graphic design has no comparable English-language authority — the gap between the size of Thailand’s creative industries and the quality of English documentation is among the widest in any design sub-niche. ThaiGraph fills that gap. Each pillar is curated, sourced, and continuously updated.
-
Thai Fonts
The most comprehensive catalogue of Thai fonts in English — weights, licenses, designer credits, live previews.
-
Thaitone Colors
The complete Thaitone system documented by Dr. Pairoj Pittayamatee — with HEX, RGB, CMYK and cultural context.
-
Thai Patterns
Traditional ornamental motifs — their geometry, cultural meaning, and modern usage — with free vector downloads.
-
Designer Directory
Thai graphic designers — their portfolios, awards, studios, and specialties. The most complete English-language index.
-
Studio Directory
Design agencies across Bangkok, Chiang Mai, and beyond. Client work, team size, specialties, and contact details.
-
Industry Intelligence
Thailand’s $44.5B creative economy explained — salary data, event calendars, awards, and annual trend analysis.
-
Tutorials & Guides
Hands-on Thai design tutorials and long-form guides — written by Thai-trained designers and reviewed for cultural accuracy.
-
Inspiration Galleries
Curated galleries of Thai poster art, brand identity, packaging, illustration, and typography — every entry credited and dated.
-
Free Tools & Downloads
Interactive Thai palette generator, font tester, pattern maker, and free SVG vector downloads — no signup, no paywall.
Colors
The Thaitone system at a glance.
Twelve representative Thaitone colors. The full system documents 168 traditional Thai colors with HEX, RGB, CMYK, and cultural context. Browse the complete 168-color Thaitone catalogue → Or build a shareable palette with the Thai color palette generator.
-
Thai Vermilion แดงชาด #C13019
-
Siamese Crimson แดงสยาม #8A1538
-
Temple Gold ทองวัด #C9A45C
-
Royal Gold ทองคำเปลว #E8B841
-
Saffron เหลือง #E59518
-
Royal Teal เขียวนกยูง #1F5F5B
-
Indigo คราม #26314A
-
Banana Leaf ใบตอง #4A7A3E
-
Celadon เซลาดอน #93A287
-
Lotus Pink ชมพู #E86CA0
-
Terracotta ดินเผา #C86B3C
-
Lacquer Black รักดำ #0F1419
Patterns
Traditional motifs, construction rules, free vectors.
From Lai Kanok to Kinnari to Naga. Each pattern page documents origin, construction, cultural meaning, and modern usage. Explore every Thai ornamental pattern → Free SVG vectors at pattern downloads.
Fonts
Four fonts every Thai designer knows.
The ThaiGraph directory catalogues 500+ Thai fonts with verified licenses, designer credits, and weight inventories. Browse the full Thai font directory → For background on looped vs loopless letterforms, read the Thai typography pillar guide.
Designers
Working Thai graphic designers, profiled.
Editorial profiles of Thai type, branding, packaging, illustration, UI, and motion designers — independent, ad-free, no paid placement. Browse every Thai designer profile → Or jump to the studios that hire them.
Industry Intelligence
Salary data, event calendars, and trend reports.
The Thai creative economy is worth $44.5B and employs ~990,000 people, but credible English-language reporting is scarce. ThaiGraph publishes the data others won’t. See every industry report →
-
2026 Thai Designer Salary Report
Mid-level brand designers in Bangkok now earn THB 65–85k/month. Full benchmarks by city, role, and experience.
-
AI in Thai Graphic Design — 2026
How Thai studios are using generative tools, where they refuse to, and what clients now expect.
-
Bangkok Design Week 2026
Dates, venues, themes, exhibitors, and the studios worth tracking before opening night.
-
Thai Design Awards — Complete Guide
DEmark, Bangkok ADC, and the regional awards Thai designers actually compete for.
Tutorials & Guides
Hands-on Thai design tutorials.
Tutorials for Photoshop, Illustrator, and Figma plus long-form pillar guides on Thai typography and branding — written by Thai-trained designers, reviewed for cultural accuracy. Read every tutorial →
-
Thai Typography
The writing system, the loopless revolution, bilingual layout, and CSS implementation.
-
Photoshop tutorials
Thai festival posters, restaurant menus, wedding invitations, gold-foil text effects.
-
Illustrator tutorials
Drawing Lai Kanok patterns, Thai letterform basics, packaging workflows.
-
Figma tutorials
Setting up Thai typography, design systems, and Thai pattern components.
-
Branding guides
Thai brand identity, color psychology, packaging trends, temple-inspired design.
Inspiration
Curated galleries of real Thai work.
Posters, branding, packaging, typography, illustration, and logos — every entry credited, dated, and sourced. Browse every inspiration gallery →
-
Posters Thai poster art from festival, gig, and political archives. -
Branding Identity systems across hospitality, F&B, and fashion. -
Packaging CPG, craft, and luxury product design from Thai studios. -
Typography Custom Thai lettering, wayfinding, and editorial type. - Illustration Editorial, character, and traditional Thai illustration.
-
Logos Logomarks from Thai studios and in-house teams.
Every stat is cited. Every font is credited. Every image is real.
Design resources online are drowning in AI slop — vague “experts say” statistics, stock photography pretending to be Thai, and fonts uploaded without designer credit. ThaiGraph is built the opposite way. Every claim on this site names the primary source with a published date. Every font entry credits the foundry and designer. Every image either shows a real Thai design artifact or is labelled as an illustration.
Read the editorial standards → · Frequently asked questions · Latest from the blog
Free tools, free downloads, no signup walls.
- Thai Color Palette Generator — build shareable palettes from the 168-color Thaitone system.
- Thai Font Tester — preview any font from the 500+ font directory against your own text.
- Thai Pattern Generator — generate seamless Lai Kanok, Mek Lai, and Naga tiles.
- Pattern Downloads — free SVG vectors of traditional Thai motifs.
- See all free Thai design tools →