Video marketing on social networks Industry Email List

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There is no doubt therefore that video marketing will be interesting to develop for many years to come. Industry Email List Now that we've established that video is a hugely effective marketing tool, and that consumers love to see branded videos on social media, the question is, what platforms are marketers focusing their video marketing efforts on? ?

According to the latest video marketing statistics, YouTube is the platform where marketers post the most videos. Almost nine in ten marketers (88%) say they  Industry Email List plan to do video marketing on YouTube (Wyzowl, 2020). Next is the king of social media, Facebook, with more than 3 in 4 marketers (76%) planning to do video marketing on the platform Industry Email List.

Having launched video features in 2017, LinkedIn is a relatively new player as a video marketing platform. But it has already overtaken other Industry Email List platforms like Instagram and Twitter to become the third most popular social network for video marketing. Two-thirds (66%) of marketers say they will use video on LinkedIn in 2020.

Not only do videos boost user engagement, they also play an important role in purchasing decisions. A study conducted by Wyzowl shows that Industry Email List almost 8 out of 10 users bought a software or an application after watching the brand's video (Wyzowl, 2020).

And the power of video marketing is felt throughout the buying journey - the same study shows that the overwhelming Industry Email List majority of people (96% to be exact) turn to video to learn more about a product and / or or a particular service.

Even Google considers YouTube marketing essential . According to the Internet giant, consumers use the videos as a sort of shopping Industry Email List, the quality of which is assured by the various filmed content seen online, in particular from other consumers.